Media
SHM Guarantees Superior Performance for Hotels it Manages
January 23, 2009, San Clemente, California. SHM, a national, California-based Hospitality Management Company today launched a new website to announce a first in the hospitality industry-guaranteed results.
As the company's new website at SHMhotels.com declares, "For successful hotel owners, investors, and developers determined to outperform their comp sets, SHM delivers superior performance. Guaranteed."
To draw attention to their provocative new guarantee, SHM has launched a new website with one very simple focus-results. From the introductory flash video to the bullet points on the contact page, the idea is the same: if you want guaranteed results, work with SHM.
While some might read exaggeration in that claim, it is a fact that no other notable hospitality management company will contractually guarantee their client-properties' comp-set rank or RevPAR.
Clearly, each property is unique, and SHM does considerable analysis before extending guarantee. But the fact remains that SHM does actually guarantee that property's performance, and maintains 12-month room revenue forecasts by day, by market segment, on a weekly basis-all so investors can focus on growing their portfolios, while SHM grows business.
SHM is able to extend such a guarantee because it has attained steady RevPAR index growth for its clients for years. Among an average comp set size 8.3 hotels, SHM-managed properties' average rank is 2.5, with 33% occupying the top spot, 63% occupying the top two spots and 74% occupying the top three spots.
The company is able to achieve such results because of its team of highly skilled, talented professionals who intelligently integrate their efforts to focus on every property's success. With specific operational commitments in place for Regional Oversight, Revenue Management, Brand Marketing, eCommerce, Accounting Services, Human Resources, Information Technology, Budgeting & Forecasting, Risk Management and Hotel Openings, SHM brings the full weight of its combined experience to bear on each property.
As SHM continues to grow, the decision to extend their guaranteed superior results to a wider client base was a natural one. To learn more about the only hospitality management company that guarantees superior results, visit SHMhotels.com today.
SHM News Releases:
August 3, 2009 - SHM Signs Contract to Manage Doubletree Austin University Area click here
June 22, 2009 - SHM Signs Contract to Manage Riverside Marriott click here
January 23, 2009 - SHM Launches New Website click here
Contact/Resource: Mikii Rathmann, Vice President, Brand Marketing at MRathmann@sunstonehotels.com