Events and News
A New Brand—and A Brand New Look
As you look over this website and our new downloadable capabilities brochure, you sure notice something "new and improved" about SHM. We have totally revamped our look and sharpened our message to make sure customers know who we really are and what we're capable of today.
It wasn't easy to arrive at the clean logo and clear promise that make up our new identity. A painstaking process was required to discover the position of our company in the marketplace, the unique capabilities that we have to offer and then formulate the tag line, "For successful hotel owners, investors, and hotel brands seeking superior returns, SHM delivers increased comp set performance. Guaranteed."
The logo itself subtly exemplifies the close integration of our services. And the overall color scheme conveys confidence and urgency.
Watch this space for future stories about SHM, our people and our achievements.