Case Studies
Southern California Extended Stay/All Suite Hotel
Managed by SHM since 2003
- Grown RevPAR 46.7% from $90.30 to $169.59
- Have grown RevPAR Index over last three years from 112% to 123% to 135%
- 52% of all transient rooms are sold at retail rates
- Held the position of 1st of 5 in RevPAR since August 2006
- Ranked sixth of all hotels of this brand in ADR out of 540 hotels in North America
- Grown GOP from 54% to a strong 62% since 2003
Southern California Limited Feature Hotel
Managed by SHM since 2003
- Grown RevPAR 41%, from $72.27 to $120.16
- Hotel ranked 1st of 7 in RevPAR in its competitive set for past three years
- Maintained a RevPAR Index above 153% for three years running
- Grown GOP from 47% to 55%
- 53% of all transient rooms are sold at retail rates
- Maintained GSS scores in the green zone
New York Full Service Hotel
Managed by SHM since 2006
- Grown RevPAR 13.7%, from $271.62 to $309.07.
- Hotel is ranked 2nd of 5 in RevPAR in its competitive set for last two years
- Hotel is ranked 1st of 5 in Occupancy in its competitive set for the last two years
- Maintained a RevPAR Index above 118.9% for the last two years
- Grew GOP 35% over two years
- 29% of all transient rooms sold at retail rates
- Maintained GSS scores above the brand average
Utah Full Service Hotel
Managed by SHM since 2006
- Grown RevPAR 20.3%, from $87.57 to $105.38.
- Hotel is ranked 1st in RevPAR in its competitive set for last two years
- Maintained a RevPAR Index above 148% for the last two years
- Grew GOP 30% over two years
- 60%of all transient rooms sold at retail rates
- Maintained GSS scores above the brand average